Proud New Members

Organized by Broccoli Magazine

"The Floret Coalition is an anti-racist collective of small businesses in the cannabis and cannabis-adjacent space supporting and funding equity-oriented actions via monthly donations and social campaigns. Together, we will raise funds and awareness for organizations prioritizing the needs of Black, Latinx, and Indigenous communities."

"The wisdom and expertise of Black, Latinx, and Indigenous people are foundational to cannabis culture, yet they have been and continue to be disproportionately policed and punished for their participation in and contributions to it. Melanated communities bear the deepest scars of the misguided war on drugs."

"We can’t undo the past, but we must work diligently to ensure a fair and equitable future."

"Funding from the Floret Coalition will be guided by a three-person board. Board members represent melanated communities, serve a one-year term, and will be compensated for their expertise and labor. The inaugural board members are Mennlay Golokeh Aggrey, Kassia Graham, and Maya Shaw. Meet the board here."

"Their insights will steer the Coalition’s donations to organizations serving a spectrum of needs in Black, Latinx, and Indigenous communities. Because racism is pervasive, our giving focus is holistic and will not be limited solely to weed-related organizations."

"Why is this our approach? As Tiara Darnell explains in Broccoli Issue 07:

 “While cannabis legalization has included some steps toward the economic and criminal justice aspects of cannabis social equity—tax-funded workforce and business development programs, and criminal record expungement, for example—they’re not enough. Communities of color are also owed health equity—or justice for the mental, physical, and environmental health implications of drug war-related trauma. This looks like funding for access to healthy food; clean water to drink and for recreation; public transportation equal to that found in more affluent areas; increased parks and green spaces; and schools, community centers, and mental health clinics staffed with professionals that are fairly compensated and reflect the communities they serve.”

 As small businesses, we may not have endless financial resources, but we recognize that our impact can be bigger if we work together. Join us."

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